London · Abu Dhabi / Dubai

Your team already uses AI. The question is whether it is governed.People First. Technology Second.

We are the governance-first AI builder for UAE SMBs. We cut shadow AI, then build Claude into the work in 30 days, for 3 to 5 times the capacity with the same team over a 6 to 12 month roadmap.

Claude Partner Network MemberGovernance-firstUAE entity · FZCO DubaiDubai AI Seal readiness
Why AI Fails

Most GCC firms have piloted AI. Almost none have captured the value.

73%
piloted generative AI
31%
scaled beyond the pilot
11%
captured measurable value

Source: McKinsey / GCC Board Directors Institute. The differentiator between scalers and stallers was change management — the human layer.

Read the pilot-to-value story
How to start

One ladder, from a free read to an operating system.

1
Start here · free

Free AI Readiness Scorecard

A governance-grade read on where you stand, mapped to the regimes that matter. Free to take, no pressure.

2
The depth tier

SPARK + Discovery

A paid Responsible AI Readiness assessment mapped to PDPL, the AI Charter, ISO 42001, NESA and Seal readiness.

3
The build

Ignite AIOS

Claude Built For You (CBFY) is the build inside.

Governance plus the AI OS — a 30-day in-business production build, not another pilot.

4
Compound

Monthly retainer

Optimisation, new builds and ongoing governance so the gains keep compounding.

We lead every path to the free scorecard. Standard prices are published, with a founding-client tier for early UAE partners.

Where we start

Four sectors where the UK playbook transfers directly.

01

Accounting, tax & compliance

Corporate tax and mandatory e-invoicing are forcing SMEs off spreadsheets. Regulatory push, clear ROI, highest conviction.

02

Real estate & brokerage

Document-heavy, thin ops, high deal volume. Lead qualification, KYC onboarding, valuation support.

03

Logistics & trade

One of the country’s largest industries, drowning in trade documents. Intelligent document processing, demand forecasting.

04

Family-business back-office

Over 40 hours per employee per week lost to manual work. The volume play, owner-led buying.

Governance-first

“Where does our data go?” — answered concretely.

Your data stays in the regime it belongs to: Claude runs in the AWS UAE region and Microsoft 365 Copilot processes in-country. See exactly how the governance works.

PDPLUAE AI CharterISO 42001NESADubai AI Seal
Explore governance
What our clients say
5.0Google
5.0Trustpilot
James Chetwode
Thank you Chris for all your help over the last year. Your quest to master AI to help businesses like ours is inspiring. You have improved the way we run things so much.
Liz McCormick
I have worked with Chris for nearly a year. His advice, encouragement, support and knowledge have made a huge impact on my business both in efficiencies, cost savings and services. Highly recommend Ignite AI Solutions.
TLR
As a complete novice to AI I found much of it overwhelming BUT it left me knowing where to start and within days I had streamlined my business down to virtually no admin at all. This has saved me hours and hours every week.
Peter Littlewood
Chris provided some really insightful advice during a short chat today. He has a fantastic amount of knowledge on building and implementing AI systems that can make a real impact on your business.
Liz McCormick
I attended a course led by Chris and learned so much that was immediately actionable to help my business. I highly recommend Chris. The follow up on the course to see how I was doing was equally useful.
Siska Redman
Great workshop on how to use Claude best, really enjoyed it and learnt a lot. Using it for social media — thank you, Chris!
James
Really useful course that opened my eyes massively to the opportunity of AI in my business.
Francesca Griffiths
Chris really knows his way around AI, he's clearly passionate which makes for a great delivery! I attended his Claude Workshop, in a couple of hours Chris taught us a great deal! I came away feeling empowered and inspired. Highly recommend engaging with Chris no matter if you are new to AI, or want to get even more out of it!
Andy Coles
Chris is very informed on the subject and was great.
A R
Chris is very knowledgeable and incredibly good at sharing this knowledge to others! Such a nice guy!
Libbla
Christopher Duffy has been the go-to expert from the get go! He literally became a wanted man overnight after giving an AI presentation at the Hinton Workspace. So many people engaged him. He explains the maze that is AI so brilliantly and is so kind and willing to help. Chris deserves every success that is absolutely coming his way.
Terri Rose
Chris always has the latest up-to-date knowledge and AI solutions for your business. His workshops are 100 miles a minute as he crams in so much. The great part is that you leave with documents that you can work through at your own pace. Highly recommend for business owners who want to save time and money and make life easier.
Sarah Blaney
Worked with Chris Duffy at Ignite AI Solutions to set up AI tools in our business and it was a pleasure throughout. Genuinely passionate about the work, quick to help whenever we had questions, and he made the whole process easy. Happy to recommend.
Crispin Stephens
Chris knows how to simplify and bring to life how Claude can transform your business through taking tasks off your plate. Brilliant content, insights and tips shared that I can apply to my own business. I could not recommend Chris more highly.

Verified reviews from Ignite's UK clients on Google and Trustpilot. The same governance-first method now moves to the UAE with our founding cohort — we will not invent a UAE reference before it exists.

Trusted, Recognised, Proven
Claude Partner Network Member
Featured in ForbesBritish Veteran OwnedArmed Forces Covenant Member

Delivery Partners

Mathison AI
Mathison AIAI Centre of Excellence
Supermetrics
SupermetricsMarketing data & reporting
Classie
ClassieAI automation platform
KASP Solutions
KASP SolutionsWhen experience matters
Chris Duffy, Founder of Ignite AI Solutions
In the room

Every engagement is delivered by the founder.

Chris Duffy spent 23 years in UK Defence as a Royal Signals and ex-Special-Forces communicator, is a Certified Chief AI Officer and is featured in Forbes. He is now operating from Abu Dhabi, delivering in person with a team you can count on one hand, because trust is earned through doing.

— Chris Duffy, Founder

Start with a free read

See where your business stands, before you spend a dirham.